E-commerce Niche Leadership
Project Type: E-commerce
Role: Founder & Business Developer
Key Skills: E-commerce Strategy, Brand Building, Partnership Development, SEO
Description:
I identified a unique market opportunity for stylish, modern galoshes (rubber overshoes) and founded Shoescondom.ru to capture it. I developed the e-commerce store, built the brand from the ground up, and executed an SEO strategy that propelled the site to the top of search results.
By establishing key partnerships with industry leaders like Swims and Crocs, the store became the recognized market leader in its niche. After several years of profitable operation, the business was successfully sold to a private owner for further development.
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